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OUr Story
The power to effect change is in the hands of the people
In 2020, leading Bedouin activist Dr. Amal Elsana Alh'jooj founded PLEDJ as a non-profit organization which brings her vision of empowering the most marginalized communities to address intractable social problems to the local, national and international levels. Along with an international board of professionals, academics, community leaders, educators, and philanthropists, Dr. Elsana Alh'jooj is dedicated to local leadership and creating transformative social change across different sectors and levels of community development.
PLEDJ integrates academic expertise and best practices developed with communities to improve the lives of indigenous and marginalized people in the Global South, particularly North America and WANA.
OUR PROCESS
Decolonizing Social and Policy Change
We believe that sustainable social justice is achieved when peoples' voices are heard, their strengths are recognized, their needs are self-determined, and they are fully engaged in community work.
This is exemplified through Dr. Amal Elsana’s model of Mobilizing Global Indigenous Action for Social Justice. This is a new way to vernacularize rights-based development that incorporates the principles of decolonization, mindset liberation, and knowledge sharing. It provides conceptually grounded and practical ways to understand conflicted contexts, unify and link diverse voices and ideas, change defeated and victimized mindsets, and mobilize people's existing and respected strengths and traditional cultures. From this position of deep understanding and strength, it is possible to organize, operationalize, and act to change peoples' inequalities in a steady, sustainable, and self-determined way.